step on it
Tote Bag Merchant
Printed on Canvas, 2023
“step on it” is a logo concept crafted for merchandise items.
Inspired by the ethos of urgency and action, the phrase offers the ultimate (and chicky) response to life’s inquiries. “step on it, hehe” speaks to individuals on the go, reminding us to step boldly into the world, overcoming hurdles with style and resilience.
The logo, originally conceived for a tote bag, undergoes a transformation in its motion graphic counterpart. The project explores the evolution of meaning from a static physical object to a screen-based format through animated GIFs. By animating the logo, the mantra gains new dimensions of movement, momentum, and motivation.
Any suggestions on life? Just step on it.
Inspired by the ethos of urgency and action, the phrase offers the ultimate (and chicky) response to life’s inquiries. “step on it, hehe” speaks to individuals on the go, reminding us to step boldly into the world, overcoming hurdles with style and resilience.
The logo, originally conceived for a tote bag, undergoes a transformation in its motion graphic counterpart. The project explores the evolution of meaning from a static physical object to a screen-based format through animated GIFs. By animating the logo, the mantra gains new dimensions of movement, momentum, and motivation.
Any suggestions on life? Just step on it.
